Tuesday, July 01, 2008

"Distinctive" cookies, moronic marketing staff

Dear Pepperidge Farm:

As a long-time customer, I have a few questions to pose to you. In light of the loyal constancy I've shown your products and company (especially throughout my recent pregnancy), I'm certain that you will welcome my candor on these matters. I've long been either confused or irritated by two things about your marketing, and wanted to raise these issues to your attention.

First: When I am faced with the task of choosing from among your delicious cookie varieties, I almost always note the fact that your Milano cookies and your Double Chocolate Milano cookies are selling for the same price. This disturbs me for several reasons, which I will attempt to enumerate for you. If your Double Chocolate Milanos contain truly TWO TIMES the chocolate of the regular type, then why does the price not reflect this tremendous difference in chocolate-y goodness? With the current pricing strategy, you imply one of a number of things:
  • Your chocolate is actually of such a low quality that using twice as much doesn't add any value for the customer or cost you any more; or
  • You use so little high-quality chocolate in the regular Milanos that doubling the amount for the Double Chocolate Milanos doesn't impact your manufacturing costs; or
  • Your marketing department is incompetent and fails to recognize the opportunity to offer either a savings for regular Milano customers or a chance for Pepperidge Farm to charge premium prices to choc-o-holics such as myself for the Double Chocolate variety; or
  • You don't really use twice as much chocolate at all.

None of these implied truths is flattering to Pepperidge Farm, as I'm certain you can clearly see. Since I am no idiot, and recognize a bargain when I see one, I will continue to purchase your Double Chocolate Milanos happily, reveling in what I feel is indeed more chocolate than the regular variety (though I don't know that I am actually getting TWICE the chocolate I'm used to in the regular Milanos). However, your attention to the matter I've stated will enhance my confidence in your company immensely.

Second: I have noted on many occasions to myself that your cookies are packaged usually with five cookies in one "level" of your distinctive bags, with each bag containing several levels of cookies. However, you persist in stating that a "serving" of your cookies consists of two cookies. I ask you: Why do you torment me? If you package five cookies in one paper cup that EASILY fits in the palm of my hand, I consider one serving to be five cookies, not two. When will you recognize this, and either repackage your fine products, or update your nutritional information? As the situation currently stands, if I wish to know the nutritional value of the cookies I am consuming, I'm forced to do mental math that eludes my sleep-deprived new-mommy brain. Please address this matter on future packages of your delicious cookies. Also: You owe me $69.50 for a new pair of jeans I was forced to buy as a result of consuming your true "servings". I will gladly accept a check in this amount by mail, or you can contact me for PayPal information.

Your attention to these issues is greatly appreciated.


married yoshimi said...


I'm emboldened to write my own letter to Nestle Tollhouse now.

Munchiki's Mom said...


Saman Ahmadi said...

Not sure if I should tell you this but I just discovered blubbery-flavor covered chocolate balls covering real blueberries at Central Market.

Thanks for your kind comments on my post.